UsabilityNJ World Usability Day - Speaker Information

Below is a brief bio of Todd Warfel and an abstract of his talk to be given at the UsabilityNJ World Usability Day Celebration on November 14, 2006.

Todd Warfel Biography

Todd Warfel, a founding partner at Messagefirst, focuses on research and design of consumer and b2b products. A recognized leader in the design-research and usability fields, with over 14 years of industry experience and a background in English, Cognitive Psychology and Product Design, Mr. Warfel has worked on over a dozen industry first products.

Todd has done work with a variety of clients including: Albertsons, AT&T Wireless, Bankrate, Bank of America, Comcast, Cornell University, Dell, IntraLinks, Palm, Sallie Mae, Splenda, SBC, SUNY, and Tufts University.

Talk Abstract

Communications technologies have changed rapidly but human needs have not. It is still difficult to produce effective Human Computer Interaction solutions without using techniques and tools from several disciplines.

Todd will show us techniques his company has used to improve experiences in the financial services industry. His company believes that great design starts with a clear message and ends with measurable improvements for clients. He will show how high-profile customers, rapid pace, metrics, and accountability help lead to effective business solutions and improved customer experiences.