Kotton Grammer – SEO Genius

Testimonial to Kotton Grammer’s SEO Skills

Having the Pleasure of Meeting the Legend of SEO

There are plenty of SEO “experts” out there who blog all over the place about how they practice search engine optimization, and what’s currently working within Google’s algorithm. And based on what I heard from the legend, Kotton Grammer, it’s really on the wrong path. They understand basic SEO, and essentially know on-page strategy along with tailoring content based on valuable keywords but that’s really all they got. In reality of Google, that’s not reality at all. That’s content creation with basic on-page understanding of SEO and links.

 

Kotton goes on to explain that a proper SEO strategy starts with a deep backlink and anchor text understanding. Backlinks are other sites linking to your “money site” which is ultimately the site you want to rank for. These backlinks must be a quality website that is relevant to your money site. This relevancy factor is becoming more and more important as time goes on. Google wants to see these backlinks are not spammy, irrelevant links. They are cracking down on this $5 SEO strategy that gets you a bunch of links that are coming from free hosted sites, or bad quality websites.

SEO Strategies

 

Backlinks are like a vote to your site. Another site found whatever is on your site important enough to link out to you, so Google understands that and give credit to you having backlinks. Just be cautious to what links you ultimately try and get. Make sure these sites are trusted (Google’s mission is to provide accurate and relevant information on the web) and are relevant to your website. You might say, “Wow, that’s great advice. Now how do I get backlinks?”

 

That’s where real SEO strategy comes into play.

 

A good place to start for local businesses is using tools like Bright Local to find what local directories are very valuable and also have authority. Once you find a list of about 150 directories (yes, it can take a while) you must create an account on each one of them and add keyword rich information within each of them. They usually don’t count as a followed backlink to your site, but Google sees your business creating a presence on trusted directories. More importantly, this is RELEVANT and NATURAL.

Next, create optimized social media accounts on MANY platforms. By adding similar information on each account, you help Google understand who you are and what it is your site is about. It is helpful to add photos, videos, and as much content as possible with keywords integrated throughout. You should also link out to your money site from these profiles. Again, these are generally no-follow links, however, they still tie your site with the profile in Google’s eyes and they now know you have a web presence.

This is an integral part of your SEO strategy because if your site is brand spanking new, and you have no other presence online, why would other sites be linking to you? It just looks sketchy so Google will investigate further as to why you’re receiving these “votes” from other sites. In closing, get your directories and social media accounts optimized and set up.

 

Next is to get some backlinks. This can be done by creating quality content on your social media accounts and getting your following to share it to their friends. You can also create valuable infographics and get a bunch of backlinks that way. Other companies in your industry would love to use a great infographic, and in exchange for allowing them to use it, you can make them link back to your site. Another strategy is commenting on relevant blogs, and include your link at the bottom.

 

Kotton Grammer Testimonials.

Don’t just take my word that Kotton is an SEO genius. Take it upon yourself to Check out YouTube and see that many people who learn from him think the same thing.

 

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Premium Search Engine Optimization Tips

We serve our visitors with the best SEO tips on the web. In hopes to provide immense value, we target and digest the practices that are being used RIGHT NOW and serve them to you on a silver platter.

Leading New Jersey SEO Agency from Bull Market SEO on Vimeo.

First and foremost, we suggest that you check out these top 15 SEO’ers that constantly provide fresh content about search engine optimization. We are not by any means suggesting that you follow their every move because honestly, no one has quite cracked Google’s code completely.

One thing we want to immediately bring to your attention is the major shift in mobile site responsiveness. Google’s latest change is in effect, implementing the mobile-first indexing method. You can find out more details about that here. Summed up, the update comes down to ensuring your site is mobile friendly. You will not be put into Google’s index of websites if you do not make sure the design is mobile responsive.

Most recently, Google’s Search Quality Senior Strategist, Andrey Lipattsev, confirmed the top 3 things Google looks at when ranking websites. They are as follows.

  1. Links coming to your site (power & relevancy)
  2. Content
  3. RankBrain

You can find the full article with Andrey Lipattsev on Search Engine Land.

Wow! There we have it, straight from the horse’s mouth. You do not need any more information to get your site ranked to the top of Google, haha. But seriously, that’s huge. Google does not usually relay this type of information.

In reality, things go much deeper, but having this foundational understanding of what Google really pays attention to is essential. Other things include titles on your website, meta description, URL structure, fresh content, and more.

Check out this video below to get a further idea of what’s going on behind the scenes.

 

 

It is important to realize there are different strategies when going for different results. Ranking a website for a local business requires a different strategy than ranking an affiliate website. For example, local businesses need citations to help prove their locational presence and reviews, while affiliate sites need more backlinks and a more strategic anchor text profile.

With this introductory post, I hope you’ve gained some value. We will be updating based on changes within Google and with things we find important. Also, we help promote SEO agencies that prove themselves to do a good job by our standards. We will inform you with who they are, and why we are giving them credit.

See you soon!

Internet Marketing & SEO


 

The World is Changing

Will Your Business Adapt?

It’s astonishing to see how rapidly SEO and the internet of things are changing. Certain things in this world remain stagnant for long periods of time, and some are the complete opposite. The internet and all of the things that are part of this enormous revelation have changed at such a pace that, if you don’t stay on top of things, you will be left behind. Especially when you are a business owner or are trying to make money online.

I see it over and over again where a business owner says they don’t utilize technology or the internet for their business. And to be frank, that can work. For some people. Some individuals have successfully created such a name for themselves, and established their business in such a way, that customers and clients continue to walk through the door because everyone know who they are. On the flip side of that, however, building such a trusted reputation is difficult and many people in business would be surprised at how much more revenue they’re leaving on the table by being resistant the world we live in.

Adaptability is one the finest traits. Being able to get thrown into different environments and adapt to change, be open to change, and ultimately succeed in this new environment is incredible. Too often do we see people being prideful of their resistance to new things. “I don’t have a web presence. Heck, I don’t even use email.”

Excuse me?

The remark is conveyed with pride. Proud of being ignorant and unadaptable. I understand that the above remarks may not directly correlate with your style of thinking, but I urge you to take an audit of yourself. Are you being too resistant to grow?

Let’s just take a look at this 2015 report of the amount of people online.

It’s broken down in an easier to read format here on Time magazine: Time Magazine internet report

The point of all of this is to visualize what’s currently happening and put yourself in the best position to succeed as this world changes more and more. Since business owner’s decisions effect the economy more drastically, this article is meant to serve you most. The better company you can have, the more employees and benefits programs you can give back.

So, where are we at now and what should I be focused on? Well, to start you should make sure you have a website. If you don’t know how to create a cheap one, check out http://www.wix.com or http://weebly.com . They are starter sites but honestly, they won’t do you much good. It much more powerful to purchase your own domain and host that domain on a trusted hosting provider such as https://www.bluehost.com.

If you’re not tech savvy, but you’re interested in knowing how you can thrive in today’s market, you should look at hiring a search engine optimization (SEO) firm. They often know great web designers and will optimize your site so it is user-friendly, and will show up high in the search engines. The SEO firms often do marketing for your social media and will create an incredible online presence for your business. SEO is essentially driving internet traffic to your web properties, and the content that’s involved along with the aesthetics are what make people engage, and ultimately convert into paying customers.

If all of this is too extreme for you, then I definitely recommend setting up social media accounts that are branded around your business. This, combined with listing your business on Google my business and http://biz.yelp.com, will make a big difference.

I hope this blog helped you foresee into what’s happening in the world of business today. Take care and crush it in 2017.